Over The Top applications (OTT) apps are services or apps that are delivered over the internet. These services bypass traditional distribution channels and usually relate to media and communications. It’s an online platform that allows you to access content via the internet without a satellite dish, or a cable connection. OTT platforms are becoming increasingly popular because they allow users to access content from anywhere with an internet connection. These platforms are seeing a surge in media consumption due to the recent Covid-19 epidemic. Businesses are increasingly embracing these platforms and leveraging them to generate revenue. You can see my site and learn more about programmatic tv.
Many companies across different industries are taking advantage this shift in accessing the content offered by these OTT platforms. These platforms offer many business benefits.
Building brand awareness and positioning
Improving value for customers
Increased customer engagement
For customers, a personal experience
Targeted marketing and the creation of new revenue streams
Delivery of content and monetization
Let’s take a look at the potential industries that will benefit.
Media & Entertainment – This industry includes audio, film, TV, and print. The content can include movies, magazines or podcasts. The OTT platform is a great fit for this industry.
To get around the limitations of television, media and entertainment companies have developed OTT apps. These apps allow users to access their content whenever and wherever they want. Users do not have to miss any media or sports event.
Ex. SonyLiv has been a prominent streaming service provider and offers all types of media and sports for all ages.
The OTT platform has also made it simple for audio industry users to access their content, which is a very popular source of entertainment. The OTT platform has lower costs than any other platform to release songs. An important initiative of audio OTT was the addition to the app of live streaming. Here artists can host virtual performances, jam sessions or engage with the audience.
Education- This industry has benefited greatly from the OTT platforms. This concept has been in widespread use for professional courses. Covid-19 was a major event that elevated the importance of OTT platforms in education. Schools, colleges and other educational institutions were unable or unwilling to host online classes. This forced them to adapt to e-learning with OTT platforms. This platform allows online courses to host tips and tutorials in video-on–demand form. The subscriber can view the content at his or her convenience. e-Learning programs make use of streaming and VoD, so subscribers can access the content immediately and attend live classes.